In February 2026, we partnered with Mutti to strengthen awareness and understanding of their pasta sauces in the Nordic market. The challenge was clear: how to communicate product differences in a category where many consumers perceive products as interchangeable, and not as a premium product.
From education to experience
The answer became Mutti Pasta Sauce School, an exclusive influencer event concept designed to turn product knowledge into an indulgent, premium experience.
Instead of relying on traditional messaging, we invited influencers to experience the differences firsthand through a curated event in Stockholm. The concept positioned guests as members of an exclusive club, The Pomodoro Club, creating a sense of belonging while reinforcing brand premiumness.
Concept and execution
The event brought together 15 Swedish and Danish influencers. Selection was based on strong alignment with Mutti’s brand values and relevance to the target audience, complemented by reach to ensure both credibility and scale.
We designed the experience with three key objectives:
- Product education
- Consumer awareness through high-reach profiles
- Relationship building
The environment played a central role. Inspired by wellness & spa and Mutti aesthetics, the setting was designed to feel relaxed, indulgent and visually distinctive. Every detail – from décor and styling to branded elements – should support the Pomodoro Club identity.
Guests changed into curated loungewear upon arrival and were introduced to the experience with a Mutti Bloody Mary while getting to know each other. The program included dining with a special set Mutti menu, and a guided tasting and cooking show led by Mutti’s own chef Carlo Casoni, who explained what sets Mutti’s pasta sauces apart from the competitors, and how high–quality tomatoes influence taste and texture.
All participants stayed overnight, extending the experience and allowing for deeper engagement and content creation.
Building content and connections
The event also marked the first physical gathering of Mutti’s five Scandinavian pasta sauce ambassadors, creating an important foundation for future collaboration and content.
The result
The event enabled Mutti to communicate product differences in a way that felt relevant, engaging and credible. By combining education, exclusivity and influencer-driven storytelling, the event generated 112 high-quality content pieces, a total reach of nearly 1.3M and over 1.4M views, creating strong awareness around Muttis pasta sauces.
