Related is growing! After nearly 20 years in the Nordic tourism industry, the agency United Spirit Nordic is now becoming part of Related, bringing both their clients and expertise. Founder of United Spirit Nordics, Christine Engen, will take on the role of Business Development Director at Related.  

The move, which will be gradual over the next months, marks a significant structural shift in the Nordic tourism and travel trade landscape, reflecting increasing demands for insight-driven strategies, innovation, measurable impact, and advanced technological solutions.   

Christine Engen is looking forward to joining Related’s team, and to shift her focus from HR, finance, and operational management back to what really drives her: developing destinations, shaping strategic market positions, and helping destinations and brands succeed in the Nordic markets.  

As part of the transition, clients from United Spirit Nordic will be carefully integrated into Related, ensuring continuity and alignment with ongoing projects, contracts, and marketing plans. Christine will remain closely involved during the transition and in future collaborations. 

“This is a major step for Related,” says Henrik Koch, CEO. “Christine brings deep industry experience, strong Nordic and international relationships, and a clear understanding of tourism development. Together, we are strengthening our position in the Nordic region even further.” 

The integration is expected to be completed in the first half of 2026. 

For more information, please contact: 
Henrik Koch, CEO, Related ApS, hek@related.dk, +45 22 31 59 30 
Christine Engen, CEO, United Spirit Nordic, +45 28 10 24 34