We are proud to announce the launch of Maitchify – Related’s new AI-powered campaign platform, designed to transform how destinations, airlines and hotels engage Nordic travelers. Developed entirely by Related, Maitchify combines creativity, data intelligence, and next-generation AI to deliver personalised travel discovery at scale.
A breakthrough in how travelers explore
Maitchify invites users into a playful swipe-based experience, where they discover destinations, regions or hotel experiences that match their travel personality. The AI engine analyses each swipe in real time, building a profile that leads users to 10-20 customised recommendations.
This is not traditional marketing. This is personalized exploration – driven by behavior, curiosity and relevance.
Proven engagement: The Thailand pilot
Our first large-scale pilot for Thailand delivered exceptional results across Sweden and Denmark:
- 72% completion rate
- 2 minutes and 10 seconds average engagement time
- Thousands of organic shares
- Increased interest in lesser-known Thai regions such as Chiang Rai, Hua Hin and Isan
Deeper insights than any traditional campaign
Every Maitchify activation produces a complete Insight Report that helps partners understand their audience – and the market – in a whole new way.
Insights include:
- Travel personality distribution (Adventure, Relaxation, Culture, Wellness, Food, etc.)
- Which regions or experiences users match with the most
- Cross-market differences between DK, SE, NO and FI
- Preferred travel themes among key personas
- Scroll behaviour, swipe patterns and dwell time
- Which areas generate the highest curiosity and exploration
- Lead performance and competition participation
- Benchmarking against other destinations or hotels (on request)
These insights give partners a unique advantage when planning:
- Market strategies
- Campaigns and communication
- New route introductions (for airlines)
- Local experience positioning (for hotels)
- Tourism distribution strategies (for destinations)
Solving real industry challenges
Maitchify is designed with the travel industry’s biggest challenges in mind:
Destinations: Promote diversity across 10-20 regions to reduce overtourism and broaden awareness.
Airlines: Turn complex route maps into personalised, experience-based route discovery.
Hotels: Promote the entire world around the hotel – neighbourhoods, food, culture, nature and experiences.
One month. One brand. Full Nordic visibility.
Maitchify provides 12 exclusive campaigns each year – one for every month. Partners can activate in 1, 2, 3 or all 4 Nordic markets.
Innovation made in the Nordics – powered by Roccai
Maitchify is built by Related on top of the Roccai AI platform, combining behavioural insight, data intelligence and creative storytelling to deliver powerful, adaptive and personalised travel marketing.
Visit www.MAITCHIFY.com to explore the concept and secure your campaign month.
For partnerships and inquiries:
Henrik Koch
CEO & Owner
Email: hek@related.dk
Phone: +45 2231 5930
