Since January 2024, Related has been the official PR representative for the Türkiye Tourism Promotion & Development Agency (TGA) in Denmark, Sweden and Norway. Now, we are excited to announce that our partnership is expanding to also cover Finland and the Baltic countries—Estonia, Latvia, and Lithuania—bringing even more opportunities to showcase the beauty and diversity of Türkiye to an even broader audience.
It’s been an incredible journey working with TGA over the past year, sharing the rich culture, history and stunning landscapes of Türkiye, far beyond its famous beaches and resorts. Building on the success of our collaboration in Scandinavia, we are now excited to bring the same energy and dedication to Finland and the Baltics.
Looking ahead, our goal is to present Türkiye as a destination with far more to offer than just its beautiful coastlines and sunshine. From unforgettable culinary experiences and rich history to diverse landscapes and UNESCO World Heritage sites, Türkiye is a hidden treasure waiting to be explored. Through this collaboration, we aim to bring Türkiye’s many wonders to the forefront of the Nordic and Baltic travel markets.
Henrik Koch, CEO of Related, shares his excitement:
“Türkiye offers so much more than just great weather and stunning coastlines. From vibrant culinary experiences to breathtaking nature and world-famous cultural sites, Türkiye is truly a destination for everyone. We are thrilled to expand our role and bring even more of Türkiye’s endless possibilities to the Nordics and Baltics.”
As part of this exciting expansion, Related will manage a variety of PR activities, including press outreach, media trips, influencer collaborations, campaigns and events. We will also organize familiarization trips (fam trips) and maintain strong relationships with travel operators and agencies across the region to keep Türkiye top-of-mind for travelers.
The Representative of the Türkiye Tourism Board in Helsinki expressed enthusiasm for the expanded collaboration:
“Finland and the Baltics are key markets for Türkiye, and we’re excited to collaborate with Related in these new regions. We are confident that with Related’s proven success, market insights, and tourism expertise, we will inspire even more travelers to discover Türkiye’s rich offerings. Our goal is to showcase Türkiye as a place for cultural discoveries, culinary adventures, and sustainable tourism—far beyond the traditional beach destinations.”
We are thrilled to continue this journey and can’t wait to inspire even more travelers to experience all that Türkiye has to offer. Stay tuned for more stories, experiences, and inspiration from this dynamic and beautiful destination!
Read more about the Türkiye Tourism Promotion & Development Agency (TGA) here.
