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What is Travellyze?

Travellyze™ – the market leading travel intelligence concept

A unique developed algorithm to define a destination’s image from a specific market. The only benchmarking survey for +100 destinations including image, perception, experience and awareness with integrated PR and trade/product values.


A yearly comprehensive travel consumer intelligence survey with travel behavior, patterns, factors, habits, motives and inspirations plus much more. An innovative, cost-effective questionnaire which combines destination surveys and consumer travel behavior.

A unique online, easy-accessible interface allowing to tailor-make over 10,000 different reports with cross function-possibilities across markets, segments, travel behavior and destinations.

The yearly survey is conducted among a fully strategically representative cross section of more than 1,000 panelists from each market.
Including overall market traveler profile, and more exclusive portraits like Luxury traveler, Active traveler, Cruising traveler plus many more.

The Data

Travellyze has been collecting data about the Nordic outbound travel market

Since 2014, Travellyze has been collecting data about the Nordic outbound travel market by asking thousands of travelers everything from what form of travel they prefer, what their travel budget is, how they prefer to be accommodated, where they seek information about a destination before booking and so much more. All this data is compiled in the newly developed software tool name Travellyze.

Travellyze is an easy-to-use interface that allows you to search and segment with multiple variables to create comprehensive reports about a particular outbound travel market. Reports that include both travel behavior as well as the so-called image index that ranges more than 100 destinations’ popularity based on an awareness and attractiveness scale.
The database includes three kinds of data – which all includes a lot of different variables.

  1. Demography: sex, age, household income, household type, education, geography (country and region)
  2. Destination profile: Image, perception, awareness, experiences
  3. Traveler profile: Travel factors, spending, travel patterns, travel habits, booking behaviour, luxury tendences

Within each kind of data, it’s possible to filter based on the different variables. For example, we can say that we want to know more about Those with high education level (Demography) who has a positive perception of Spain (Destination insights) and value food experiences high (Travel Behaviour).

And based on these filters, we can then see which age group are they, where do they live, how is their travel budget, how do they book and how they prefer to travel?

This makes the possibilities to tailor-make reports and find exactly the insights YOU need almost endless.

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