Skip to content
Case

PR and media relations for Icelandic airline

PR and media relations for Icelandic airline
Travel

 

Related worked for the Icelandic low-cost airline WOW air, handling their PR and media relations in Sweden.

When WOW air announced their new route from Stockholm to Washington and Boston via Reykjavik, Related was in charge of spreading the news to Swedish media, which resulted in more than 100 articles reaching more than 3 million Swedes.

To complement the press release, Related also secured several interviews with the CEO of WOW air, Skúli Mogensen, and journalists from some of Sweden’s biggest media, including Svenska Dagbladet as well as the news agency TT (equivalent to AP/Reuters).

Other cases

Kerala Tourism brings “God’s Own Country” to Stockholm 
Related

Kerala Tourism brings “God’s Own Country” to Stockholm 

On October 1st, 2025, 7A Strandvägen in Stockholm came alive with the colours, warmth, and spirit of Kerala – the southern Indian state famously known as “God’s Own Country”. On behalf of Kerala Tourism, Related hosted and coordinated an inspiring evening that brought Kerala’s essence to the heart of the Swedish travel trade.  Related managed …
See case
Influencers set sail at the Royal Caribbean Star of the Seas launch
Related

Influencers set sail at the Royal Caribbean Star of the Seas launch

Royal Caribbean is known for pushing the boundaries of what a cruise experience can be. With the launch of the world’s largest cruise ship, Star of the Seas, the brand introduced a new level of design, entertainment, and lifestyle at sea. The ship, featuring 20 decks and 8 unique neighborhoods, is a true floating city …
See case
Game on in Geneva: Influencer campaign ahead of UEFA Women’s EURO 2025
Travel

Game on in Geneva: Influencer campaign ahead of UEFA Women’s EURO 2025

To build excitement ahead of the UEFA Women’s EURO 2025 and position Geneva as an open-air playground, Related coordinated a Nordic influencer activation celebrating women’s sport and the spirit of international competition. As part of Geneva’s preparations to welcome the UEFA Women’s EURO 2025, Geneva Tourism hosted an influencer trip designed to put a spotlight …
See case
Large-scale launch of Denmark’s new nature resort  
Related

Large-scale launch of Denmark’s new nature resort  

On June 20th 2025, Center Parcs opened its first resort in Denmark: Center Parcs Nordborg Resort, located on the island of Als in Sønderjylland. This marks the brand’s debut in Scandinavia and represents one of the most ambitious tourism developments in Denmark in recent years.  As the appointed PR agency for the launch, we have …
See case