Throughout 2025, Related facilitated and managed influencer collaborations for GoTürkiye, connecting Nordic influencers with the country’s diverse destinations and generating over 7.7 million impressions.
Throughout 2025, Related managed and facilitated influencer marketing activities on behalf of GoTürkiye, bringing Nordic influencers to explore Türkiye’s cities, landscapes, and coastlines.
Türkiye is a country of contrasts, where vibrant cities meet breathtaking natural landscapes and centuries-old traditions blend seamlessly with modern life. Its destinations offer unique experiences ranging from historical and cultural immersion to outdoor adventures and coastal relaxation, making it a compelling destination for travelers across the Nordic region.
As part of our work for GoTürkiye, Related handled the full Nordic influencer marketing process, from reaching out to relevant Nordic influencers, coordinating trips and activities, to negotiating collaborations and reporting on results. Influencers participated in carefully curated experiences across Istanbul, Cappadocia, Bodrum, Rize, and Artvin, producing high-quality content, from scenic photography to stories capturing local culture, that highlighted the country’s diverse appeal.
Over the course of the year, these activities generated over 7.775 million impressions across markets, strengthening Türkiye’s visibility in the Nordic region and engaging key audiences in a meaningful way.
The collaboration not only delivered measurable results but also demonstrated the impact of a structured, strategic approach to influencer marketing in destination promotion. By combining immersive travel experiences with professional management and high-quality content creation, Related successfully positioned Türkiye as a must-visit destination for Nordic travelers.
Photo credit: @kiafinska, @ellenaabol, @jassesi, @matochmarang
