Skip to content
Case

Namaste Copenhagen! IndiGo launches direct flights between Copenhagen and Mumbai

Namaste Copenhagen! IndiGo launches direct flights between Copenhagen and Mumbai
Related
Travel

To celebrate the launch of IndiGo’s new direct route between Mumbai and Copenhagen and introduce the route to the Danish and Swedish press, Related invited Danish and Swedish editors, journalists and key opinion leaders to a launch event in Copenhagen – on the day of the inauguration flight from Mumbai.

At the event, journalists got the chance to learn more about India’s largest airline, its extensive network, and the benefits of the new Copenhagen–Mumbai connection. IndiGo now flies to 44 international destinations, with Copenhagen as its fourth European stop after Istanbul, Manchester, and Amsterdam. The flights are operated on Boeing 787-9 Dreamliners, offering both Economy Class and IndiGoStretch, the airline’s premium concept.

Present at the event was IndiGo CEO Pieter Elbers, who engaged with the media. His remarks were captured in outlets such as aviaton outlet CPHSpotlight: Interview med Pieter Elbers, CEO for IndiGo Airlines – CphSpotlight.dk

The milestone route, operating three times a week, marks IndiGo’s entry into the Scandinavian market and opens up exciting travel opportunities for both business and leisure travelers.

The new route strengthens connections between Chhatrapati Shivaji Maharaj International Airport in Mumbai and Copenhagen Airport, facilitating trade, tourism, and cultural exchange. Scandinavian travelers can now access over 90 destinations across India with ease, while Indian travelers gain straightforward connections to the Nordic region.

The event resulted in 8 social media posts and 33 articles across Danish and Swedish travel outlets, reaching a broad Nordic audience and reinforcing IndiGo’s brand positioning as a reliable and fast-growing global airline.

Other cases

Kerala Tourism brings “God’s Own Country” to Stockholm 
Related

Kerala Tourism brings “God’s Own Country” to Stockholm 

On October 1st, 2025, 7A Strandvägen in Stockholm came alive with the colours, warmth, and spirit of Kerala – the southern Indian state famously known as “God’s Own Country”. On behalf of Kerala Tourism, Related hosted and coordinated an inspiring evening that brought Kerala’s essence to the heart of the Swedish travel trade.  Related managed …
See case
Influencers set sail at the Royal Caribbean Star of the Seas launch
Related

Influencers set sail at the Royal Caribbean Star of the Seas launch

Royal Caribbean is known for pushing the boundaries of what a cruise experience can be. With the launch of the world’s largest cruise ship, Star of the Seas, the brand introduced a new level of design, entertainment, and lifestyle at sea. The ship, featuring 20 decks and 8 unique neighborhoods, is a true floating city …
See case
Large-scale launch of Denmark’s new nature resort  
Related

Large-scale launch of Denmark’s new nature resort  

On June 20th 2025, Center Parcs opened its first resort in Denmark: Center Parcs Nordborg Resort, located on the island of Als in Sønderjylland. This marks the brand’s debut in Scandinavia and represents one of the most ambitious tourism developments in Denmark in recent years.  As the appointed PR agency for the launch, we have …
See case
FORE! Golf activation with Turkish Airlines and Constance Hotels and Resorts
Related

FORE! Golf activation with Turkish Airlines and Constance Hotels and Resorts

In June, Hanna found her way back to her golfing roots, when she – at the invitation of Turkish Airlines – attended the Turkish Airlines World Golf Cup at the prestigious Bro Hof Slott GC just outside Stockholm. The tournament was part of a global series, held annually by Turkish Airlines – where the winner …
See case