Royal Caribbean is known for pushing the boundaries of what a cruise experience can be. With the launch of the world’s largest cruise ship, Star of the Seas, the brand introduced a new level of design, entertainment, and lifestyle at sea. The ship, featuring 20 decks and 8 unique neighborhoods, is a true floating city – complete with world-class dining, spectacular pool areas, and family-friendly activities.
As part of the global launch, we partnered with Nordic creators @kiafinska from Finland and @ellenaabol from Norway, who were invited to experience the ship first-hand. During the premiere, they explored the different neighborhoods onboard, enjoyed both the entertainment and culinary highlights, and even spent a day at Royal Caribbean’s private island, Coco Cay. The experience was shared directly with their audiences, bringing the excitement of the launch to Norway and Finland.
Through engaging content across Instagram, TikTok, and Snapchat, both creators highlighted not only the scale of the ship but also the vibrant experiences available onboard, from adventure to relaxation. Their authentic storytelling provided a behind-the-scenes glimpse of the launch event and helped spark curiosity about Royal Caribbean’s new flagship.
The collaboration delivered outstanding results in Norway and Finland, generating a total reach of 1.4 million, 16,700 engagements, and an earned media value (EMV) of €92,000. These results underscore the strong impact of influencer-led storytelling in driving awareness and engagement around major brand milestones.
This campaign not only amplified the launch in two key Nordic markets but also positioned Royal Caribbean as a leader in next-generation cruising, successfully creating anticipation among a younger, experience-driven target group.
