As representatives for the Croatian National Tourism Board, we invited two Swedish influencer on a sailing trip to Croatia. The primary objectives were to showcase Croatia’s nautical offering and promoting shoulder season as the ideal time to travel. Related identified two Tier 1 Swedish influencers, who together with a Pan-European group, spent a week Island hopping in the beautiful Croatian archipelago.
The influencers
Filippa Toremo, a Swedish fashion and lifestyle influencer, well-known for her cool clothing style. She is quite a new and up and coming to the influencer scene but has managed to build a large following in a short time – and has a very high engagement rate at 7,5%.
Freja Knutsson, a smaller lifestyle influencer who is based in Gothenburg. Her content is mainly focused on fashion, lifestyle, and travel. Even though she has a smaller account she has a high engagement rate, 5%, and she has collaborated with a lot of well-known Swedish brands such as H&M, Gina Tricot, and Bikbok.
The trip resulted in a total reach of:
- Total Reach (IG & TikTok) = 167,5K
- Total Engagements (IG & TikTok) = 8,753
- Total Plays (IG & TikTok) = 91,613
