Skip to content
Case

Influencer generating awareness of Danish destinations

Influencer generating awareness of Danish destinations
Travel

 

On behalf of Business Esbjerg, Related is striving to brand Esbjerg in South Western Denmark as an attractive place to grow a business, live, study and spend your holiday. To that effect, Related coordinated a partnership with the popular Danish influencer Emily Salomon. Emily and her husband visited Esbjerg and Fanø on a weekend getaway to increase the awareness of the area’s many possibilities and to change the perception of the area among young women.

Her posts on social media received a lot of positive engagement during the stay, while her blog post – created as a “must visit” guide for the area – is still found on Google due to the high SEO value.

Read the blogpost here: emilysalomon.dk/2018/06/11/weekendtur-esbjerg-fanoe

Photos by Emily Salomon.

Other cases

Kerala Tourism brings “God’s Own Country” to Stockholm 
Related

Kerala Tourism brings “God’s Own Country” to Stockholm 

On October 1st, 2025, 7A Strandvägen in Stockholm came alive with the colours, warmth, and spirit of Kerala – the southern Indian state famously known as “God’s Own Country”. On behalf of Kerala Tourism, Related hosted and coordinated an inspiring evening that brought Kerala’s essence to the heart of the Swedish travel trade.  Related managed …
See case
Influencers set sail at the Royal Caribbean Star of the Seas launch
Related

Influencers set sail at the Royal Caribbean Star of the Seas launch

Royal Caribbean is known for pushing the boundaries of what a cruise experience can be. With the launch of the world’s largest cruise ship, Star of the Seas, the brand introduced a new level of design, entertainment, and lifestyle at sea. The ship, featuring 20 decks and 8 unique neighborhoods, is a true floating city …
See case
Game on in Geneva: Influencer campaign ahead of UEFA Women’s EURO 2025
Travel

Game on in Geneva: Influencer campaign ahead of UEFA Women’s EURO 2025

To build excitement ahead of the UEFA Women’s EURO 2025 and position Geneva as an open-air playground, Related coordinated a Nordic influencer activation celebrating women’s sport and the spirit of international competition. As part of Geneva’s preparations to welcome the UEFA Women’s EURO 2025, Geneva Tourism hosted an influencer trip designed to put a spotlight …
See case
Large-scale launch of Denmark’s new nature resort  
Related

Large-scale launch of Denmark’s new nature resort  

On June 20th 2025, Center Parcs opened its first resort in Denmark: Center Parcs Nordborg Resort, located on the island of Als in Sønderjylland. This marks the brand’s debut in Scandinavia and represents one of the most ambitious tourism developments in Denmark in recent years.  As the appointed PR agency for the launch, we have …
See case