To raise awareness of the nature emirate Ras Al Khaimah among Nordic travelers, we launched a targeted influencer campaign highlighting the destination’s gastronomy, nature, and cultural heritage. By partnering with four prominent influencers from Sweden and Finland, the campaign generated over 200 pieces of engaging content, inspiring audiences to discover the unique experiences RAK has to offer.
To strengthen awareness of Ras Al Khaimah (RAK) as a travel destination in the Nordic market, we collaborated with three Tier 1 foodie influencers from Sweden; Zofia Selimi, Alma Hassan and Sofia Henriksson, as well as travel and lifestyle influencer from Finland; Veera Bianca, reaching an impressive audience of 726,000 followers combined. The campaign focused on showcasing RAK’s unique gastronomy, stunning natural landscapes, and rich cultural heritage, aligned with the interests of Nordic travelers.
Gastronomic experiences have become an increasingly important factor for Nordic travelers, with 56.9% identifying food as a key motivator for travel in 2024—a significant 17.4% increase from 2020. By collaborating with foodie influencers, the campaign connected this growing interest in culinary tourism to Ras Al Khaimah’s offerings, emphasizing the strong link between food, culture, and heritage.
During the trip, the influencers discovered the destination’s culinary delights, explored its natural beauty, and shared authentic cultural experiences with their audiences. The result was 224 pieces of high-quality social media content, showcasing everything from RAK’s vibrant food culture to its luxury accommodations and breathtaking landscapes.
By collaborating with niche influencers who align with the target audience’s interests, the campaign successfully created awareness for Ras Al Khaimah as a must-visit destination for travelers looking for authentic food and nature experiences.
