Travel
To increase awareness of Benidorm among Danish quality-oriented women and inspire them to search for more information about Benidorm, Related initiated a competition coop with the renowned beauty brand Clinique on the Danish market – on behalf of Visit Benidorm.
By joining a competition on Clinique’s Instagram page, the followers had the chance to win a trip to Benidorm with 4 nights’ stay at one of the destination’s best hotels, 5* Asia Gardens, together with Clinique products.
A total of 2,600 Danish women joined the competition and the content had an impressive reach of over 320,000 people across Facebook, Instagram and Clinique’s newsletter.
