Throughout 2025, Related facilitated and managed influencer collaborations for GoTürkiye, connecting Nordic influencers with the country’s diverse destinations. From bustling cities to breathtaking landscapes and peaceful coastlines, influencers experienced Türkiye’s unique blend of history, culture, and modern life firsthand.

Carefully curated trips took influencers to destinations like Istanbul, Cappadocia, Bodrum, Rize, and Artvin, where they immersed themselves in local traditions, stunning scenery, and exciting activities. Along the way, they created engaging content – from scenic photos to stories capturing the vibrant culture – that truly reflected the diversity and charm of Türkiye.

The results were impressive: over 7.7 million impressions across the Nordic region, helping to raise awareness and spark interest in Türkiye as a must-visit destination. This collaboration showed how immersive experiences combined with thoughtful influencer management can connect audiences to a destination in an authentic and meaningful way.

Read the full case here

Photo credit:  @kiafinska, @ellenaabol, @jassesi, @matochmarang