We’re excited to announce that we have partnered with Agnese Zale, a well-known profile in the Baltic tourism industry.
Based on an increasing demand from our clients, we have been looking for the right partner to help us grow the business in the Baltic region. And now, we’ve found the right match! Agnese Zale has more than 15 years of experience with communication, marketing, and sales of destinations, hotels and airlines. Agnese will have the title Senior Executive & Head of Baltics, while simultaneously running her own business, B2B Baltic Travel.
Billion-dollar market with great potential
According to the latest UNWTO measurement on tourism expenditure, the Baltic market had a total tourism expenditure of 3.4 billion US dollars in 2022. This is close to the 2019 expenditure (pre-pandemic measurement), where Baltic travelers spent a total of 3.6 billion. In 2014, the figure was 3.1 billion. Soon, Related will also have access to the same extensive data on the Baltic market as it does on the Nordic market. The three Baltic markets will be added to the agency’s semi-annual analysis, which examines travelers’ sources of inspiration, travel patterns, and travel budgets. The survey also provides insights into travelers’ perceptions and experiences with over 130 destinations.
Lithuania, Latvia, and Estonia have good flight connections to the rest of Europe, making it easy for Baltic travelers to travel long distances, even without direct flights. There are frequent flights to Amsterdam, Paris, London, and several major German airports, which serve as hubs for intercontinental travel. Therefore, Baltic travelers can easily access destinations in Asia, Africa, America, and Oceania with just one layover. A significant driver of the increased flight connections is airBaltic, based in Latvia, which serves the Baltic countries. airBaltic has expanded its operations to over 70 destinations in Europe, the Middle East, and North Africa, and with a recent increase in flights to Amsterdam, it is even easier for Baltic travelers to travel far. Additionally, airBaltic plans to expand its fleet from 47 to 100 Airbus A220-300 aircraft by 2030.
