We’re excited to continue our collaboration with Thai Airways, leading the GoEast campaign in Norway for 2026. Building on last year’s concept, the campaign is designed to help travelers explore Thailand in a simple, engaging, and personal way. 

The GoEast universe has become an integral part of Thai Airways’ communication in Norway, and in 2026, we’re continuing and evolving this universe – now with a stronger focus on the fantastic experiences Thai Airways can unlock in the East. 

At the heart of the campaign is an interactive swipe platform, inspired by the familiar swipe to match format. Users can explore a variety of experiences – from food and culture to nature and activities – and find the destinations that best match their interests. Once they discover their ideal destination, users can take part in competitions and personalized recommendations, making the experience both playful and informative. 

The mobile-first campaign is designed to make it easy for travelers to explore Thailand interactively and get a real sense of what each destination has to offer. By combining swipe-based discovery with social media, influencer collaborations, and strategic trade partnerships, the campaign provides a seamless and inspiring way to plan a trip. 

Curious to see how it worked last year? Check out the 2025 campaign here 

Images from the 2025 campaign