Uncovering potential and go-to-market strategy for Macao
For Macao Government Tourism Office (MGTO), Related got the task for uncover Macao’s potential as a travel destination within the Nordic market.
Festive cycling event for media, influencers and consumers
Related is the Scandinavian representative for VISITFLANDERS and handles all travel trade, PR, marketing and MICE activities in Sweden, Denmark and Norway.
Representation of Dubai Tourism in the Nordics
As Nordic representative for Dubai Tourism, Related has handled all travel trade, PR, marketing and MICE activities since 2016.
BROADCAST TV: MASTERCHEF IN FLANDERS
On behalf of VISITFLANDERS, Related pitched, negotiated and arranged for a TV crew to film in Flanders (Northern Belgium) for the popular Swedish food tv-show MasterChef.
Extensive PR campaign for Macao Government Tourism Office
Related assists Macao Government Tourism Office with research, strategies, PR, trade and marketing activities in the Nordic market.
Launch of direct Norwegian route to Las Vegas
Related arranged a successful launch party for media and travel trade to celebrate Norwegian Airlines’ new direct route to Las Vegas.
Press trip to Florida must-stop
Related organized and hosted a small group press trip to The Beaches of Fort Myers and Sanibel for 3 journalists in total – in partnership with Norwegian Airlines.
MEDIA BREAKFAST EVENTS ABOUT GRINDELWALD AND JUNGFRAU RAILWAYS
Related coordinated three media breakfasts on behalf of our new clients Jungfrau Railways & Grindelwald Tourism.
Benidorm coop with well-known beauty brand
On behalf of Visit Benidorm, Related initiated a coop with the beauty brand Clinique on the Danish market to inspire and increase awareness of Benidorm among Danish quality-oriented women.
Madhya Pradesh roadshow – trade and media event in Stockholm & Oslo
On behalf of Incredible Design, Related arranged two successful roadshows for Madhya Pradesh
Influencer partnership: Ireland and Fjällräven
On behalf of our client Tourism Ireland, Related recently initiated an influencer and brand partnership involving the well-known Danish influencer Emily Salomon.
POPULAR DANISH TV HOST VISITED THE BEACHES OF FORT MYERS AND SANIBEL
In 2019, the Danish X Factor and TV celebrity Sofie Linde visited The Beaches of Fort Myers and Sanibel in Florida with her husband and daughter on a two-week holiday. Their journey was initiated by Related on behalf of The Beaches of Fort Myers and Sanibel in partnership with Jysk Rejsebureau.
Positioning Flanders through food
As Visit Flanders’ Scandinavian representatives, Related organized a culinary event for the Norwegian travel trade and media representatives in November 2019 with the aim of positioning Flanders as a culinary hotspot.
GROUP PRESS TRIP SHOWING UNKNOWN SIDES OF DUBAI
On behalf of Dubai Tourism, we initiated and coordinated a group press trip to Dubai focusing on the authentic side of the desert metropolis and some of its many hidden gems.
BRANDING TENERIFE’S GREAT OUTDOORS WITH TARGETED CAMPAIGNS
On behalf of Turismo de Tenerife, Related was appointed to raise awareness of Tenerife’s great outdoors and endless possibilities for active travelers.
Competition collaboration to reach active women
To make active Scandinavian women aware of Benidorm’s many sports possibilities, Related initiated a campaign with a sports brand, reaching more than 425,000 Nordic people.
Lockdown destination branding for Malta Tourism Authority through Travel and take-away campaign
During the worldwide corona-lockdown, we created and coordinated a new campaign concept called Travel and Takeaway on behalf of our client Malta Tourism Authority.
Nordic roadshow for Visit Maldives
With the aim of inspiring Nordic tour operators and travel agencies and informing them about the Maldives as a holiday destination, Related coordinated an exotic roadshow in four Nordic capitals in February 2015 on behalf of Visit Maldives.
PR representative for international luxury resorts
As Nordic PR representative for Banyan Tree Phuket, we handle press releases, press trips, etc.
A gastronomic kick-off: Singapore Street Food Festival
Related was in charge of getting the most out of this great opportunity to kick start Singapore Tourism Board’s new focus on the Scandinavian market.
Campaign targeting niche cycling segment for VISITFLANDERS
Related assisted VISITFLANDERS with the Scandinavian part of a global cycling campaign called The Flandrien Challenge.
Press and influencer trips for boutique hotel
Related has secured Castell Son Claret great media coverage from various press activities.
Scandinavian sales mission for The Great American West
As the Nordic representatives for The Great American West, Related organized a full-week sales mission to the Scandinavian countries in December 2019.
INTRODUCING THE NORDICS TO DUBAI’S COFFEE CULTURE
To keep Dubai top of mind and introduce the Nordic travel trade and media to cultural and authentic Dubai, we hosted a virtual event about Dubai and Arabic coffee culture.
PRESS TRIPS RELATED TO UCI WORLD ROAD CHAMPIONSHIP
On behalf of VisitFlanders we coordinated a range of cycling press trips to leverage on the fact that Flanders is hosting the UCI World Road Championships 2021.
CHRISTMAS CALENDAR EDUCATING NORDIC TRAVEL AGENTS ON DUBAI
To spread some Christmas joy, while also educating the travel trade, we recently initiated, coordinated, and executed a training activity on behalf of our client Dubai Tourism.
EXCLUSIVE COOKING EVENT: A TASTE OF IRELAND
We assisted Tourism Ireland with arrangements for an exclusive media cooking event in Copenhagen aiming to give a taste of Ireland.
Massive media coverage for French Alps village
Through a few yearly press activities for Samoëns, Related has secured massive Danish media coverage for the French Alps village.
BRINGING NORDIC TRAVELERS CLOSER TO DUBAI
On behalf of our client Dubai Tourism and Commerce Marketing, we set up a major digital campaign in collaboration with Nordic Tour operator TUI named ‘’Closer to the Sun” across all four Nordic countries.
ROMANTIC INFLUENCER GETAWAY TO GENEVA
On behalf of Geneva Tourism, Related initiated and coordinated an influencer partnership with leading Norwegian lifestyle influencer Caroline Berg Eriksen.
Florida roadshow in Scandinavia
On behalf of The Beaches of Fort Myers and Sanibel, Related teamed up with the representatives for Greater Fort Lauderdale and Visit Tampa Bay and conducted a Scandinavian roadshow in April 2018.
NORWEGIAN FOOD BLOGGER EXPLORING PORTO
With the aim of increasing awareness of Porto’s culinary offers among Norwegian foodies, Related initiated and coordinated a press visit to Porto on behalf of Visit Portugal.
WINE TASTING PROMOTING CROATIAN FOOD AND DRINK
On behalf of CNTB, we initiated a wine tasting event for Swedish media and influencers.
Nordic fam trip to the Philippines
Related invited and hosted a Nordic group of tour operators on a fam trip to the Philippines, including a visit to the yearly travel fair, PHITEX.
A taste of Britain on Norwegian TV
Related represented VisitBritain in Norway, assisting with PR and trade activities.
Successful foodie competition for German hotel client
To increase awareness of Hotel Hafen Flensburg among Danish foodies, Related has initiated and coordinated a competition coop with Denmark’s biggest foodie community, Gastromand.
Exclusive MICE event for Dubai Business Events
Related organized an exclusive MICE roadshow, giving MICE buyers in Oslo and Copenhagen a taste of Dubai’s many possibilities.
BROADCAST TV: PERNILLAS VÄRLD EXPERIENCING DUBAI
As PR representative for Dubai Tourism, Related pitched Dubai as a destination for the popular TV program called Wahlgrens Värld (Wahlgren’s World) on Channel 5.
Positioning Flanders as city break destination
As Scandinavian representative for VISITFLANDERS, Related has worked towards positioning Flanders’ art cities as attractive city break destinations among Nordic travelers.
Branding concept and PR strategy for VisitGudenaa
Related was assigned the task of creating a new branding concept, including logo, visual identity, brand film and supporting marketing materials for VisitGudenaa.
PR launch for new luxury hotel
To create awareness about the newly opened luxury hotel The Fontenay in Hamburg, Related was chosen to undertake a range of PR activities in the Danish market.
Nordic bloggers experience Singapore
Related organized a blogger trip to the Lion City for a group of Nordic bloggers, resulting in amazing posts and social media buzz.
PR representative for South West Denmark
Related was the Danish PR representative for South West Denmark through several years and handled all PR activities for the destination.
Feel the vibes of Jamaica
Related secured top Swedish media for a fam trip to Jamaica – with the aim of raising awareness about the destination ahead of the winter season.
New branding platform for Enjoy Limfjorden
Related developed a new branding concept for Enjoy Limfjorden; a partnership between four municipalities by the Danish fjord Limfjorden.
Exclusive and sensational event for Costa Brava in Stockholm
To create awareness of Costa Brava in the Nordics, Related coordinated 3 creative events for travel agencies, media and MICE agents in Stockholm.
PR activities around virtual niche event
We assisted VISITFLANDERS with a range of PR activities related to the popular niche beer event Toer de Geuze which was held online this year. The efforts made the Scandinavian countries among the top in terms of reach.
CULINARY PRESS TRIP – A TASTE OF DUBAI
As Nordic representative for Dubai Tourism, we recently hosted a small group of Nordic gastro journalists on a press trip to Dubai.
Influencer generating awareness of Danish destinations
On behalf of Business Esbjerg, Related is striving to brand Esbjerg in South Western Denmark as an attractive place to grow a business, live, study and spend your holiday.
NEW BRAND AND VISUAL IDENTITY FOR LIMFJORDEN
In late Summer 2020, Related was selected to develop a new brand, including a new visual identity, brand values and brand story, for the Danish destination Destination Limfjorden.
MEDIA PITCHES AND PRESS RELEASES
Related have vast experience in writing press releases for a lot of different clients.
Virtual reality campaign with Ticket
Related developed a creative campaign for Dubai Tourism involving virtual reality glasses in training, sales and marketing activities.
BROADCAST RADIO: MIX MEGAPOL GIRLPLANE TO DUBAI
On behalf of Dubai Tourism, Related arranged and coordinated a strategic PR and marketing partnership with Sweden’s biggest commercial radio station.
New brand concept and massive media coverage
Related developed and executed a new brand, communications toolbox, and PR strategy for Hærvejen.
Miami on a budget
A Danish travel journalist got to experience Miami on a budget resulting in a nice article showing the diversity of the destination reaching 360,000 Danes.
Spotlight on Africa roadshow for Kenya Tourism Board
Related initiated a main sponsorship for Kenya Tourism Board at the annual roadshow Spotlight on Africa, securing Kenya massive awareness.
PARTNERSHIP WITH NORWEGIAN: RADIO PR CAMPAIGN PROMOTING LAS VEGAS
To increase awareness of Las Vegas in Sweden, Related teamed up with airline Norwegian and Swedish morning radio show Rix Morronzoo for a joint radio campaign.
INHOUSE SALES TRAININGS
To ensure that sales staff of the many tour operators in our market are up-to-date and know how to sell our clients’ destinations, each client’s dedicated representative from Related frequently visit relevant partners for educational purposes.
SWEDISH TV PERSONALITY VISITING IRELAND
On behalf of Tourism Ireland, we initiated a range of projects to promote the reopening of destination, post pandemic, among key audiences in Sweden and Denmark.
Visitor growth at family-friendly Florida destination
As Scandinavian representative for The Beaches of Fort Myers & Sanibel, Related contributed to an increase in the number of Scandinavian visitors of 35.6% in one year.
B2B event with royal guests
Related assisted VISITFLANDERS with invitations to and coordination of a royal event in Copenhagen attended by the Belgian king and queen.
Brand coop with meal box service for VISITFLANDERS
To increase awareness of Flanders’ rich food culture and the destination’s many culinary experiences, Related initiated and coordinated a brand coop with RetNemt on behalf of VISITFLANDERS.
GROUP PRESS TRIP TO THE GAMBIA WITH THOMAS COOK
To increase awareness of Gambia as travel destination among Nordic travelers, Related organized a group press trip to Gambia on behalf of Gambia Tourism Board
Sri Lanka touring the Nordics
Related organized a Sri Lanka roadshow in the four Nordic capitals where 156 Nordic travel professionals got to meet new Sri Lankan partners.
FAM TRIP WITH AF/KLM/DELTA TO LAS VEGAS
On behalf of Las Vegas Convention and Visitors Authority (LVCVA), Related partnered with AF/KLM/Delta and invited multiple agents from the Scandinavian countries on fam trips to Las Vegas.
Family influencer promoting German hotel
On behalf of the German 4 star hotel Hotel Hafen Flensburg, we invited the Danish family and lifestyle influencer Miss Jeanett to visit the hotel on a weekend stay with her family
BRANDING OF NEW TOURISM AREA IN THE PHILIPPINES THROUGH FAMILIARIZATION
As the Northern Philippines recently has been developed for tourist arrivals, Related got the task to increase awareness of the area as a new destination for active travelers from the Nordic countries.
NORDIC INFLUENCERS EXPERIENCING DUBAI OFF THE BEATEN PATH
On behalf of Dubai Tourism, Related coordinated and escorted a group of 7 Nordic influencers to Dubai.
SHARJAH ENTERS THE NORDICS AT MATKA
To raise awareness of Sharjah as a travel destination among Nordic media, travel trade and consumers, Related assisted with participation at the MATKA travel fair in Helsinki.