Cases

New branding platform for Enjoy Limfjorden

Related developed a new branding concept for Enjoy Limfjorden; a partnership between four municipalities by the Danish fjord Limfjorden.

New branding platform for Enjoy Limfjorden

Uncovering potential and go-to-market strategy for Macao

For Macao Government Tourism Office (MGTO), Related got the task for uncover Macao’s potential as a travel destination within the Nordic market.

Uncovering potential and go-to-market strategy for Macao

Festive cycling event for media, influencers and consumers

Related is the Scandinavian representative for VISITFLANDERS and handles all travel trade, PR, marketing and MICE activities in Sweden, Denmark and Norway.

Festive cycling event for media, influencers and consumers

Representation of Dubai Tourism in the Nordics

As Nordic representative for Dubai Tourism, Related has handled all travel trade, PR, marketing and MICE activities since 2016.

Representation of Dubai Tourism in the Nordics

Branding concept and PR strategy for VisitGudenaa

Related was assigned the task of creating a new branding concept, including logo, visual identity, brand film and supporting marketing materials for VisitGudenaa.

Branding concept and PR strategy for VisitGudenaa

Extensive PR campaign for Macao Government Tourism Office

Related assists Macao Government Tourism Office with research, strategies, PR, trade and marketing activities in the Nordic market.

Extensive PR campaign for Macao Government Tourism Office

PR representative for South West Denmark

Related was the Danish PR representative for South West Denmark through several years and handled all PR activities for the destination.

PR representative for South West Denmark

Influencer generating awareness of Danish destinations

On behalf of Business Esbjerg, Related is striving to brand Esbjerg in South Western Denmark as an attractive place to grow a business, live, study and spend your holiday.

Influencer generating awareness of Danish destinations

Launch of direct Norwegian route to Las Vegas

Related arranged a successful launch party for media and travel trade to celebrate Norwegian Airlines’ new direct route to Las Vegas.

Launch of direct Norwegian route to Las Vegas

Benidorm coop with well-known beauty brand

On behalf of Visit Benidorm, Related initiated a coop with the beauty brand Clinique on the Danish market to inspire and increase awareness of Benidorm among Danish quality-oriented women.

Benidorm coop with well-known beauty brand

Press trip to Florida must-stop

Press trip to Florida must-stop

MEDIA BREAKFAST EVENTS ABOUT GRINDELWALD AND JUNGFRAU RAILWAYS

Related coordinated three media breakfasts on behalf of our new clients Jungfrau Railways & Grindelwald Tourism.

MEDIA BREAKFAST EVENTS ABOUT GRINDELWALD AND JUNGFRAU RAILWAYS

Madhya Pradesh roadshow – trade and media event in Stockholm & Oslo

On behalf of Incredible Design, Related arranged two successful roadshows for Madhya Pradesh

Madhya Pradesh roadshow – trade and media event in Stockholm & Oslo

Competition collaboration to reach active women

To make active Scandinavian women aware of Benidorm’s many sports possibilities, Related initiated a campaign with a sports brand, reaching more than 425,000 Nordic people.

Competition collaboration to reach active women

PR representative for international luxury resorts

As Nordic PR representative for Banyan Tree Phuket, we handle press releases, press trips, etc.

PR representative for international luxury resorts

A gastronomic kick-off: Singapore Street Food Festival

Related was in charge of getting the most out of this great opportunity to kick start Singapore Tourism Board’s new focus on the Scandinavian market.

A gastronomic kick-off: Singapore Street Food Festival

Press and influencer trips for boutique hotel

Related has secured Castell Son Claret great media coverage from various press activities.

Press and influencer trips for boutique hotel

Massive media coverage for French Alps village

Through a few yearly press activities for Samoëns, Related has secured massive Danish media coverage for the French Alps village.

Massive media coverage for French Alps village

Nordic fam trip to the Philippines

Related invited and hosted a Nordic group of tour operators on a fam trip to the Philippines, including a visit to the yearly travel fair, PHITEX.

Nordic fam trip to the Philippines

PARTNERSHIP WITH NORWEGIAN: RADIO PR CAMPAIGN PROMOTING LAS VEGAS

PARTNERSHIP WITH NORWEGIAN: RADIO PR CAMPAIGN PROMOTING LAS VEGAS

A taste of Britain on Norwegian TV

Related represented VisitBritain in Norway, assisting with PR and trade activities.

A taste of Britain on Norwegian TV

Successful foodie competition for German hotel client

To increase awareness of Hotel Hafen Flensburg among Danish foodies, Related has initiated and coordinated a competition coop with Denmark’s biggest foodie community, Gastromand.

Successful foodie competition for German hotel client

Exclusive MICE event for Dubai Business Events

Related organized an exclusive MICE roadshow, giving MICE buyers in Oslo and Copenhagen a taste of Dubai’s many possibilities.

Exclusive MICE event for Dubai Business Events

BROADCAST TV: PERNILLAS VÄRLD EXPERIENCING DUBAI

As PR representative for Dubai Tourism, Related pitched Dubai as a destination for the popular TV program called Wahlgrens Värld (Wahlgren’s World) on Channel 5.

BROADCAST TV: PERNILLAS VÄRLD EXPERIENCING DUBAI

Positioning Flanders as city break destination

As Scandinavian representative for VISITFLANDERS, Related has worked towards positioning Flanders’ art cities as attractive city break destinations among Nordic travelers.

Positioning Flanders as city break destination

PR launch for new luxury hotel

To create awareness about the newly opened luxury hotel The Fontenay in Hamburg, Related was chosen to undertake a range of PR activities in the Danish market.

PR launch for new luxury hotel

Nordic bloggers experience Singapore

Related organized a blogger trip to the Lion City for a group of Nordic bloggers, resulting in amazing posts and social media buzz.

Nordic bloggers experience Singapore

Feel the vibes of Jamaica

Related secured top Swedish media for a fam trip to Jamaica – with the aim of raising awareness about the destination ahead of the winter season.

Feel the vibes of Jamaica

Exclusive and sensational event for Costa Brava in Stockholm

To create awareness of Costa Brava in the Nordics, Related coordinated 3 creative events for travel agencies, media and MICE agents in Stockholm.

Exclusive and sensational event for Costa Brava in Stockholm

Virtual reality campaign with Ticket

Related developed a creative campaign for Dubai Tourism involving virtual reality glasses in training, sales and marketing activities.

Virtual reality campaign with Ticket

New brand concept and massive media coverage

Related developed and executed a new brand, communications toolbox, and PR strategy for Hærvejen.

New brand concept and massive media coverage

Miami on a budget

A Danish travel journalist got to experience Miami on a budget resulting in a nice article showing the diversity of the destination reaching 360,000 Danes.

Miami on a budget

Spotlight on Africa roadshow for Kenya Tourism Board

Related initiated a main sponsorship for Kenya Tourism Board at the annual roadshow Spotlight on Africa, securing Kenya massive awareness.

Spotlight on Africa roadshow for Kenya Tourism Board

Visitor growth at family-friendly Florida destination

As Scandinavian representative for The Beaches of Fort Myers & Sanibel, Related contributed to an increase in the number of Scandinavian visitors of 35.6% in one year.

Visitor growth at family-friendly Florida destination

B2B event with royal guests

Related assisted VISITFLANDERS with invitations to and coordination of a royal event in Copenhagen attended by the Belgian king and queen.

B2B event with royal guests

Brand coop with meal box service for VISITFLANDERS

To increase awareness of Flanders’ rich food culture and the destination’s many culinary experiences, Related initiated and coordinated a brand coop with RetNemt on behalf of VISITFLANDERS.

Brand coop with meal box service for VISITFLANDERS

Sri Lanka touring the Nordics

Related organized a Sri Lanka roadshow in the four Nordic capitals where 156 Nordic travel professionals got to meet new Sri Lankan partners.

Sri Lanka touring the Nordics

Family influencer promoting German hotel

On behalf of the German 4 star hotel Hotel Hafen Flensburg, we invited the Danish family and lifestyle influencer Miss Jeanett to visit the hotel on a weekend stay with her family

Family influencer promoting German hotel

BROADCAST TV: MASTERCHEF IN FLANDERS

On behalf of VISITFLANDERS, Related pitched, negotiated and arranged for a TV crew to film in Flanders (Northern Belgium) for the popular Swedish food tv-show MasterChef.

BROADCAST TV: MASTERCHEF IN FLANDERS

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