About Related


Related was founded in Denmark in June 2003 and is a full-service Nordic representation agency that combines expertise in strategic and operational communications, PR and marketing with a great knowledge of – and experience in – marketing and sales within the tourism industry.

We have Danish, Swedish, Norwegian and Finnish employees – in 2013, we opened our office in Stockholm, Sweden. Our Finnish office in Helsinki followed in 2017 – and the Norwegian office in Oslo in 2018.

There are other agencies with experience in the tourism industry, but we stand out due to our strategic approach. Whatever we do, it is aligned with our customers’ overall strategy.

In 2014 – and every year since then – Related conducted and published the largest destination image analysis of the Nordic outbound travel that has ever been developed in the Nordic market. This data serves as a basis for all our work for all our clients.

Our team is composed of specialists with many different skills and experiences, so we can handle all aspects of communication and representation. This means that our combined skills and experience ranges widely: We have account manager experience from managing a number of major international destinations, such as Dubai, Las Vegas, Miami, Fort Myers, Flanders, Singapore, Kenya, Portugal, Britain, the Philippines, etc. We have experience in dealing with all types of customers, both small and large.

At a strategic, tactical and operational level, we have experienced account managers, skilled executives and hardworking assistants who are all ready to handle the different types of tasks that come with the job of representing any client.

We are destination and client representatives. This means that we act on behalf of our clients in all that we do. We never act as Related. We are our clients – when and where they are not present.

We are members of all industry organizations in the Nordics, from Discovery America and ANTOR to Travel Journalist organizations.

We are also a member of the Global Agency Network – Travel Consul, which was founded by MMGY in the US and Hills Balfour in the UK. We have a huge international network and work with up to 50 agencies across the globe.

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