This Spring, the Japanese movie Drive My Car premieres in cinemas across the Nordic countries.
On behalf of JNTO, we have teamed up with the Nordic distributors and done a special roadtrip themed newsletter inspired by the movie. As part of the newsletters, we also got the chance to do a competition for movie tickets (sponsored by distributers in each country) for our media and trade contacts – which was highly appreciated by the journalists and tour operators.
Drive My Car is based on a story by Haruki Murakami, one of Japan’s greatest writers, and won the award for best screenplay at the Cannes Film Festival 2021. Further, it has just been nominated for as many as 4 Oscar statuettes, including in the category ‘Best Film’.