Native campaign about fashion museum

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Photo: Stany Dederen

On behalf of VISITFLANDERS, we coordinated a native campaign to promote the reopening of the fashion museum MoMu in Antwerp.

On September 4, the fashion museum MoMu in the “fashion capital” Antwerp opened its doors after years of renovation.

MoMu is situated in the heart of the city’s fashion district. It’s the perfect place to go to, to find out more about Antwerp fashion and the DNA of Belgian fashion.

To create awareness of the reopening, we – as Scandinavian representatives for VISITFLANDERS – coordinated a native campaign together with leading magazines in Sweden and Denmark.

As result, nice articles were published in the leading Danish fashion magazine Elle, driving traffic from their social media channels as well.

In Sweden, we teamed up with women’s magazine Damernas Värld about both print and online natives.

Both online natives can be found here:


Damernas Värld

Photo: Hanna Moon

Photo: Hanna Moon

Photo: Stany Dederen

Photo: Stany Dederen

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