Helene Hofverberg

PR, Social & Content Senior Executive
Email: hel@related.dk
Phone: +46 (0) 702 58 64 53


Helene Hofverberg is based in our Stockholm office and works as a PR, Social & Content Senior Executive for Related. She has more than 15 years of experience with PR and destination branding, and we often draw on her knowledge to develop and implement PR strategies for our clients.

Helene primarily works with our international clients within the travel segment. She has a broad, established network of media and influencer contacts, which she continuously expands by seeking out new relations and influencers within both traditional and social media.

Helene has great organizational skills and frequently escorts on press trips for Nordic media on behalf of our clients. Just as she is involved in the development and implementation of overall PR and communication strategies.

During her time at Related, Helene has worked with accounts such as Las Vegas, Miami, Singapore, Dubai, WOW air, Great Britain, and Portugal.

Helene has a bachelor’s degree in Media and Communications from the University of Karlstad in Sweden. She joined Related in November 2014 after working 10 years as Nordic press and PR manager for VisitBritain.

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