Every fall, Related hosts the only joint large-scale B2C press event in the Nordics, TechBrief, where consumer tech brands meet with Nordic tier 1 editors.
TechBrief is the only joint large-scale B2C press event in the Nordics, hosted by Related every fall in Stockholm. Here, some of the world’s biggest consumer tech brands join forces and present their newest products and technologies to a crowd of tier 1 editors from Denmark, Norway, Sweden and Finland.
Over the course of a few years (first held in Copenhagen in 2013 for Danish press only), TechBrief has grown into a well-established Pan-Nordic event concept that brands and editors look forward to attending.
One of the reasons for TechBrief’s success is that it takes into account the reality of today’s media landscape; due to tight deadlines and busy workdays, journalists are often struggling to find time to participate in press events held by individual vendors, making it difficult for brands to secure the number of media representatives needed to ensure a satisfactory ROI. TechBrief deals with this by offering the media to meet several brands in just one day packed with product presentations and exhibitions.
The TechBrief brand line-up varies from year to year (up to 12 brands can participate and it is first-come, first-seated), but it always includes some of the world’s biggest brands within consumer electronics, such as LG, Logitech, NETGEAR, Razer, Western Digital, Kingston, BenQ and Creative.
In 2016, the media attendance was record high with 45 editors from the Nordic tech, gadget, and gaming domain.