To give selected tier 1 editors exclusive insight into new NETGEAR products, Related arranged a Scandinavian press roadshow.
In the spring of 2015, NETGAR – one of the world’s leading networking brands – were facing a series of important product launches within a short time period.
To support the individual launch campaigns, NETGEAR wanted to do a combined effort to introduce the new products to Nordic key press. Related was hired to plan a roadshow for selected media in Scandinavia; over the course of three days, we arranged 10 exclusive press meetings in Sweden, Norway, and Denmark.
Through exclusive one-on-one introductions, NETGEARS’s product specialist gave the editors unique first-hand insight into the new products – resulting in various exhaustive review articles in the following months.