B2B PR through case stories

Through PR activities, Related positions MOBOTIX amongst security decision makers across the B2B sectors that MOBOTIX operates in.


Since 2008, Related has been the Pan-Nordic PR agency for the German IP camera manufacturer MOBOTIX. This entails planning and conducting B2B press activities in the Nordics with the goal of positioning MOBOTIX amongst security decision makers across the company’s key markets, including retail, industry, and transportation.

To achieve this, Related handles press launches when MOBOTIX introduces new products. But an important part of the work is also to plan, write and pitch case stories about successful and innovative MOBOTIX installations and projects to communicate the USPs of MOBOTIX’ cameras to key audiences.

During the years, this has resulted in valuable exposure for MOBOTIX in various trade magazines and business publications across different business sectors.

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