B2B PR through case stories

Through PR activities, Related positions MOBOTIX amongst security decision makers across the B2B sectors that MOBOTIX operates in.

From 2008 until 2019, Related was the Pan-Nordic PR agency for the German IP camera manufacturer MOBOTIX. This entailed planning and conducting B2B press activities in the Nordics with the goal of positioning MOBOTIX amongst security decision makers across the company’s key markets, including retail, industry, and transportation.

To achieve this, Related handled press launches when MOBOTIX introduced new products. But an important part of the work was also to plan, write and pitch case stories about successful and innovative MOBOTIX installations and projects to communicate the USPs of MOBOTIX’ cameras to key audiences.

During the years, this resulted in valuable exposure for MOBOTIX in various trade magazines and business publications across different business sectors.

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