As the Danish PR agency for Doro, Related developed a successful Facebook community for Doro’s key audience; seniors.
Related represented the senior mobile brand Doro on the Danish market for more than 14 years, conducting all PR activities for Doro. This included press activities, Facebook campaigns, development of brand alliances and media relations – including the coordination of product reviews and media competitions with tier 1 media.
One of the primary tasks in recent years was to develop a well-functioning Facebook community for Doro’s key audience; seniors.
Using Facebook as the channel went hand in hand with Doro’s vision of bringing modern technology to seniors, and throughout the years, the community grew to be a successful platform for communication and dialogue with the brand’s end users.