Related oversaw both B2B and B2C PR for BenQ in Denmark and Finland.
As the Danish and Finnish PR agency for BenQ from 2013 to 2015, Related handled all of BenQ’s PR activities while also acting as press office in these markets.
Being one of the world’s biggest brands of monitors and projectors, BenQ targets both B2B and B2C markets – and so did Related’s PR efforts.
As the PR agency for BenQ, Related handled the press efforts every time BenQ brought a new product to market; from copywriting and distribution of press releases, coordination of media reviews, and planning of media competitions to social media campaigns with some of the biggest influencers in the Nordics.
As a result of Related’s efforts, BenQ achieved extensive coverage in both new and traditional media spanning the fields of hardcore tech press, lifestyle, and mainstream media alike.