Cases

CREATIVE COLLABORATION GIVES TECH GADGET MAGIC TWIST
To create awareness about Sound Blaster Play! 4, we teamed up with content creator Simon Lussetti.
CREATIVE COLLABORATION GIVES TECH GADGET MAGIC TWIST

PLACING SMART HOME HEATING IN A NORDIC CONTEXT
Hong Kong IoT startup Ambi Labs wanted to introduce their brand and their new smart home AC and heat pump controller Ambi Climate Mini to the Nordic market. We helped them create a go-to-market strategy tailored to the Nordic lifestyle.
PLACING SMART HOME HEATING IN A NORDIC CONTEXT

B2B PR through case stories
Through PR activities, Related positions MOBOTIX amongst security decision makers across the B2B sectors that MOBOTIX operates in.
B2B PR through case stories

Live-shopping events with Nordic YouTube stars
Blue Microphones consumer events aiming to create awareness, inspire coming creators and drive sales via local websites.
Live-shopping events with Nordic YouTube stars

Christmas greetings to Blue Microphones influencer team
To share the good of the holidays, we created a personalized Christmas greeting to members of our Blue Crew team on behalf of our client Blue Microphones.
Christmas greetings to Blue Microphones influencer team

Pan-Nordic PR agency for Cooler Master
Related communicated the messages of Cooler Master’s products to Nordic tier 1 media within tech, hardware, and gaming.
Pan-Nordic PR agency for Cooler Master

POPULAR DANISH PODCASTER POWERED BY BLUE
In a partnership with the popular Danish podcaster Stephanie Fisker, Blue Microphones is receiving endorsement and a stamp of approval from a trusted source.
POPULAR DANISH PODCASTER POWERED BY BLUE

ART EXHIBITION LAUNCH CREATED AWARENESS OF MUTTI’S SUSTAINABLE EFFORTS
We helped the brand create more awareness about their sustainable efforts by launching their virtual art exhibition consisting of art made from upcycled Mutti packaging.
ART EXHIBITION LAUNCH CREATED AWARENESS OF MUTTI’S SUSTAINABLE EFFORTS

New and traditional PR for Creative
Related handles all PR activities for Creative in the Nordics – from press releases, review coordination and trade show presence to social media campaigns.
New and traditional PR for Creative

Nordic PR launch of Blue Microphones
Through an extensive PR campaign, Related was in charge of introducing Blue Microphones to the Nordic market.
Nordic PR launch of Blue Microphones

Related hosts the biggest B2B tech press event in the Nordics
Every fall, Related hosts the only joint large-scale B2C press event in the Nordics, TechBrief, where consumer tech brands meet with Nordic tier 1 editors.
Related hosts the biggest B2B tech press event in the Nordics

Strategic launch campaign for TP-Link
Related was in charge of an extensive Nordic launch campaign – including everything from strategic campaign idea and concept and planning to implementation and evaluation – for TP-Link’s first mesh Wi-Fi solution.
Strategic launch campaign for TP-Link

Facebook community for seniors
As the Danish PR agency for Doro, Related developed a successful Facebook community for Doro’s key audience; seniors.
Facebook community for seniors

10 press meetings in 3 days
To give selected tier 1 editors exclusive insight into new NETGEAR products, Related arranged a Scandinavian press roadshow.
10 press meetings in 3 days

Extensive press coverage for Razer in the Nordics
As the Pan-Nordic PR agency for Razer, Related ensured the gaming brand extensive media exposure and strong community presence in the Nordics.