Related was founded in Denmark in June 2003 as a full-service PR, communications and marketing agency. Since the very beginning, lifestyleand tech have been important parts of our company, and since 2011, we have even had a devoted department focusing solely on IT and tech – both within the B2B and B2C industries. Within the tech-area we have handled numerous major international brands such as Blue Microphones, BenQ, Creative, TP-Link, MOBOTIX and Cooler Master, amongst many others.
We have worked across the Nordics since the beginning – and we do so for the majority of our tech & lifestyle clients. In 2013, we opened our office in Stockholm, Sweden. Our Finnish office in Helsinki followed in 2017.
Having worked with global players within both the B2B and B2C IT and tech domain for years, our consultants bring great experience and interest for the digital world to the table. We navigate the entire media landscape, spanning IT and hardcore tech to consumer electronics, lifestyle, gaming, general interest, etc. – all kinds of media that carry our clients’ messages to the right receivers and deliver the optimum stakeholder impact.
While we are fond of technology and everything digital at the heart of all our endeavors lies the ability to communicate complex topics in a way that is easy to understand for mainstream audiences. With consumer electronics becoming increasingly lifestyle oriented and targeted at general audiences, this is more important than ever before.