Related was founded in Denmark in June 2003 as a traditional PR and communications agency. Since the very beginning, IT and tech has been an important part of our company, and since 2011, we have had a devoted department focusing solely on IT and tech – both within the B2B and B2C industries.
We have worked across the Nordics since the beginning – and we do so for almost all our tech clients. In 2013, we opened our office in Stockholm, Sweden. Our Finnish office in Helsinki followed in 2017 – and the Norwegian office in Oslo in 2018.
Our tech team is composed of consultants with many different skills and experiences, allowing us to handle all aspects of communication and representation. This means that our combined skills and experience ranges widely: We have account manager experience from managing numerous major international tech brands such as Razer, BenQ, Creative, TP-Link, MOBOTIX, and Cooler Master, amongst many others.
Having worked with global players within both the B2B and B2C IT and tech domain for years, our consultants bring great experience and interest for the digital world to the table. We navigate the entire media landscape, spanning IT and hardcore tech to consumer electronics, lifestyle, gaming, general interest, etc. – all kinds of media that carry our clients’ messages to the right receivers and deliver the optimum stakeholder impact.
While we are fond of technology and everything digital – and communicate well with even the most hardcore publications – at the heart of all our endeavors lies the ability to communicate complex topics in a way that is easy to understand for mainstream audiences. With consumer electronics becoming increasingly lifestyle oriented and targeted at general audiences, this is more important than ever before.