PODCASTING INFLUENCERS x BLUE YETI X

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This month, on behalf of our client Blue Microphones, we coordinated two influencer cooperations with the Danish lifestyle influencers, Cecilie Rubini and Stephanie Fisker.

Cecilie Rubini, better known as Sneglcille, is an experienced and well-known Danish blogger, who in recent years has entered the world of podcasting. When Blue launched the new professional USB microphone Yeti X this fall, Cecilie was therefore a great fit, since the microphone is designed specifically for podcasters and streamers, featuring e.g. four pick-up patterns, a smart knob combining essential functions and Blue’s VO!CE technology.

Cecilie wrote a blogpost about how her podcasting adventure first began and how she’s been recording her newest podcast “Krøllet Kærlighed” – the love story between herself and her husband – at home using Yeti X. The blogpost was supported with Instagram posts and stories. Read the blogpost here.

Stephanie Fisker is hosting the popular Danish podcast ‘Anden til Venstre’, which has nearly 40,000 listeners per month, and through her Instagram and blog, tens of thousands of people follow her life and family. Stephanie wrote a long and very personal blogpost about her journey in the podcasting game began, seasoned with great advice on how to get started with podcasting, if you should want to explore that world yourself.

She wished that Blue’s microphone Yeti X had been there when she first started podcasting. “With the launch of Yeti X it has, in my opinion, become a lot easier to enter into the podcasting territory”, she writes.

The cooperation resulted in Instagram stories and posts, a competition to win a Yeti X for yourself, as well as the dedicated blogpost about podcasting and Yeti X. Read the blogpost here.

Combined, the two influencers have more than 47,500 unique visitors to their blogs every month and more than 60,000 followers on Instagram.

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