Last week, on the 11th of October, Related hosted the joint press event TechBrief for the 6th year in a row – and for the 4th time it was held in the heart of Arlanda Airport in the conference rooms at Radisson Blu SkyCity. Like last year, TechBrief was held as a 1-day event, and Related was able to gather a strong line-up of 9 international consumer tech brands. At TechBrief, they met with 40 tech and lifestyle journalists from the Nordic countries, who were flown into a content-packed day to gather insight in new products and technologies.
According to the TechBrief tradition, the day started with 20-minute presentations from each brand – the so-called “brief” – and in the afternoon, the doors opened to a large product exhibition which allowed brands to demonstrate their products, discuss trends and tendencies and coordinate product tests with attending press.
The line-up for this year’s TechBrief counted both newcomers and experienced TechBrief brands, and when the last editor boarded his flight back home after the event, satisfaction was easy to track amongst brands:
– TechBrief is a great way to meet a wide audience of editors in short time. The set-up is good and very time effective for us, says Pål Vatneberg, Nordic Country Manager for NETGEAR, who participated at TechBrief for the third time.
Related’s CEO Henrik Koch was also satisfied after the event:
– It is great to see that so many brands and journalists support TechBrief year after year. It is not often that Nordic journalists and brand representatives get to meet besides at the big trade shows around the world where things move fast, and the atmosphere is often hectic. TechBrief is the only event of its kind that allows to meet in another context in the Nordics, he explains.