Since 2014 we have been collecting data about the Nordic outbound travel market by asking thousands of travelers everything from what form of travel they prefer, what their travel budget is, how they prefer to be accommodated, where they seek information about a destination before booking and so much more. All this data has now been compiled in our newly developed software tool name Travellyze.
Travellyze is an easy-to-use interface that allows you to search and segment with multiple variables to create comprehensive reports about a particular outbound travel market. Reports that include both travel behavior as well as the so-called image index that ranges more than 100 destinations’ popularity based on an awareness and attractiveness scale.
The database includes three kinds of data – which all includes a lot of different variables.
- Demography: sex, age, household income, household type, education, geography (country and region)
- Destination profile: Image, perception, awareness, experiences
- Traveler profile: Travel factors, spending, travel patterns, travel habits, booking behaviour, luxury tendences
Within each kind of data, it’s possible to filter based on the different variables. For example, we can say that we want to know more about Those with high education level (Demography) who has a positive perception of Spain (Destination insights) and value food experiences high (Travel Behaviour).
And based on these filters, we can then see Which age group are they, where do they live, how is their travel budget, how do they book and how to they prefer to travel?
This makes the possibilities to tailor-make reports and find exactly the insights YOU need almost endless.