PR and media relations for Icelandic airline

As Swedish PR representative for WOW air, Related handles press releases, influencer trips, etc.


Related worked for the Icelandic low-cost airline WOW air, handling their PR and media relations in Sweden.

When WOW air announced their new route from Stockholm to Washington and Boston via Reykjavik, Related was in charge of spreading the news to Swedish media, which resulted in more than 100 articles reaching more than 3 million Swedes.

To complement the press release, Related also secured several interviews with the CEO of WOW air, Skúli Mogensen, and journalists from some of Sweden’s biggest media, including Svenska Dagbladet as well as the news agency TT (equivalent to AP/Reuters).

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