On behalf of Tourism Ireland, we initiated a range of projects to promote the reopening of destination, post pandemic, among key audiences in Sweden and Denmark.
On behalf of Tourism Ireland, Related initiated a wide range of projects to promote the reopening of destination, post pandemic, among key audiences in Sweden and Denmark. One of the initiatives included an influencer campaign with the popular Swedish TV personality, Agneta Sjödin (@agnetasjodin).
Agneta is a frequent host on national TV4 in Sweden and have worked in the media industry for the nearly 30 years. Agneta loves nature, hiking and open spaces – making her the perfect match for exploring Ireland and its beautiful outdoors.
Together with Tourism Ireland, Related arranged a road trip for Agneta and her daughter, focusing on exploring the Irish great outdoors, its green nature and unique accommodation. Experiences included horse riding on the beach, glamping, seaweed bathing, hiking and a luxury castle stay.
During the trip, Agneta posted a total of 50+ IG stories and 3 ‘travel guide inspired’ Instagram posts, reaching her 162,000 followers.