On behalf of Geneva Tourism, Related initiated and coordinated an influencer partnership with leading Norwegian lifestyle influencer Caroline Berg Eriksen.
The purpose of the coop was to increase awareness of Geneva among Norwegian women. Caroline is a leading Norwegian lifestyle influencer and has the most read blog in Norway. Her blog has 247,000 unique monthly viewers being primarily women in the age of 25-44.
During a couple of days, Caroline and her husband got to explore and enjoy the best of Geneva – including a chocolate workshop, biking along the vineyards and visiting the old town Carouge. She regularly posted pictures of the experiences on her blog and her Instagram profile, which has more than 314,000 followers.
The influencer coop was a success and resulted in a total reach exceeding 2,5 million Norwegians.