On behalf of VisitFlanders we coordinated a range of cycling press trips to leverage on the fact that Flanders is hosting the UCI World Road Championships 2021.
In September 2021, Related coordinated a range of cycling press trips to Flanders, to leverage on the fact that Flanders is hosting the UCI World Road Championships 2021. The participants included amongst others the leading Danish women’s magazine Femina, leading Danish men’s magazine Euroman, Norwegian cycling magazine Sykkelmagasinet, Danish tier 1 newspapers Jyllands-Posten & Berlingske, Danish cycling magazine Velomore and the training magazine Aktiv Träning (published in all 3 countries). Swedish cycling professional and tv personality Roberto Vacchi also joined the trip. There were 3 different press trips in total, with focus in either recreational or sportive cycling. The articles from the trip will focus on Flanders as cycling destination and will be published in the coming months.