In a partnership with the popular Danish podcaster Stephanie Fisker, Blue Microphones is receiving endorsement and a stamp of approval from a trusted source.
Podcasting has been on the rise for years and as a professional high-quality audio brand, Blue Microphones wanted an active presence in the podcasting landscape. In a long-term partnership with the popular Danish podcaster Stephanie Fisker, who hosts the podcast Anden til Venstre, Blue is receiving endorsement and a stamp of approval from a trusted source. At the same time, the partnership is creating brand awareness among upcoming and aspiring podcasters and content creators.
Apart from sponsoring several episodes of the show via pre-rolls, Stephanie has communicated important key messages and knowledge about Blue’s products via the podcast; in a blog post about how she began her own journey as a podcaster; via a number of Instagram campaigns; promotional codes and product placements. A significant part of the material has had an informative, knowledge-sharing purpose in order to establish Blue Microphones as a thought leader in the area.
Over time, from April 2020 to May 2021, the partnership with Stephanie Fisker has generated a total of 72 brand exposures on Stephanie’s channels (SoMe, podcast and blog), resulting in a total reach of 3,262,300.
Most importantly, Blue has received genuine and trustworthy endorsement from an increasingly successful podcaster, who has grown her audience in the process. The impressive range of celebrity guests featured in the podcast episodes have also been indirectly connected to the brand.