With the aim of increasing awareness of Porto’s culinary offers among Norwegian foodies, Related initiated and coordinated a press visit to Porto on behalf of Visit Portugal.
The press visit was set up for the Norwegian food blogger and freelance journalist Helle Valebrokk. Together with Visit Portugal, Related tailormade an itinerary for Helle’s visit to Porto – focusing on niche food and wine experiences. The press visit resulted in a five-page quality article in the leading food magazine Maison Mat & Vin targeting quality-oriented men and women above the age of 40.
Besides writing for some of the most prominent food and lifestyle magazines in Norway, Helle has the popular food and travel blog called Helle’s Kitchen with foodie travel guides to all over the world. Her blog has 12,000 unique monthly viewers in the age group of 25-44, and you can find a detailed travel guide to Porto on Helle’s blog here.