Live-shopping events with Nordic YouTube stars

Blue Microphones consumer events aiming to create awareness, inspire coming creators and drive sales via local websites.

 

Live-shopping has been a popular phenomenon in Asia for some time and is now finally getting some traction in the Nordics. Blue Microphones – a sub brand of Logitech for Creators – wanted to create awareness for Blue’s USB microphone products and drive traffic and conversions on their local Swedish and Danish websites – while entertaining, inspiring, and educating upcoming creators at the same time.

We assisted in planning, signing influencers and promoting two live-shopping events hosted on Blue’s local sites – one at the Swedish and one at the Danish site.

In order to create fun and engaging events with high credibility, we decided to team up with four creators who are long-term Blue users and therefore highly knowledgeable about both content creation and Blue’s products. Tim Lindqvist and Danny Pedersen, aka Arga Skånska Män, hosted the Swedish event, and the well-known YouTubers Jørgen Bjørn Hansen and Lasse Vestergaard were the stars of the Danish event.

As a storytelling element, each of the creators shared their personal experiences with Blue and provided lots of tips and tricks on how to get brilliant sound on YouTube. Being live, the events also gave viewers an awesome opportunity to ask questions to their favorite creators and get direct answers regarding content creation, sound, and microphones. Special promo codes were offered too, and Lasse and Jørgen entertained audiences by doing voice impressions. Both events had lots of live interaction from the audiences and were great fun!

To help create buzz and traffic, the YouTube hosts published posts ahead of the event on their Instagram channels, as well as after the event – since statistics show that almost 70% of all conversions happen via the recorded sessions. As a supplement, we also ran SoMe ads that had +200K impressions and over 1,650 link clicks in Sweden and +220K impressions and 910 link clicks in Denmark, respectively, resulting in quadrupled website traffic in Sweden and an impressive 700% traffic increase in Denmark.

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