As the Danish PR agency for Doro, Related has developed a successful Facebook community for Doro’s key audience; seniors.
Related represented the senior mobile brand Doro on the Danish market, conducting all PR activities for Doro. This included press activities, Facebook campaigns, development of brand alliances and media relations – including the coordination of product reviews and media competitions with tier 1 media.
One of the primary tasks in recent years was to develop a well-functioning Facebook community for Doro’s key audience; seniors.
Using Facebook as the channel went hand in hand with Doro’s vision of bringing modern technology to seniors, and throughout the years, the community grew to be a successful platform for communication and dialogue with the brand’s end users.