Today, we are excited to announce that we have launched Related Insights, a portfolio of research and data products and services exclusively serving the hospitality, travel, and tourism industries.
As we have been collecting data about the Nordic outbound travel market by asking thousands of travellers everything from what form of travel they prefer, what their travel budget is, how they prefer to be accommodated, where they seek information about a destination before booking and so much more since 2014, we have worked up a comprehensive database of both the Nordic travel behavior and the Nordic travelers’ perception of different destination.
Through Related Insights, we offer access to our many consumer insights as well as tailormade research solutions to meet any need. We provide a number of services within the fields of consumer behaviour data and market intelligence such as:
- Travellyze: an easy-to-use interface that allows you to search and segment with multiple variables to create comprehensive reports about a particular outbound travel market. Reports that include both travel behavior as well as the so-called image index that ranges more than 100 destinations’ popularity based on an awareness and attractiveness scale.
- Market analyses: No matter which insights you are missing on the Nordic travelers, we can help you gather them. We both offer the possibility to do separate analyses whenever it’s relevant for you OR the possibility to include a few tailormade questions in our yearly survey – for a very fair cost.
- Destination reports: We also offer the opportunity to make specific reports about your destination/product, with the aim to identify your target groups and potential in one or all of the Nordic markets.
- Consumer profiles: Curious to know what characterizes the Nordic luxury traveler, the Swedish business traveler, the Danish outdoor traveler or the Finnish wellness and spa traveler? We got the answers and will be happy to make and present the consumer profiles based on your needs.
Read more about the services and products we provide and see examples of the work we have already done on our new website: https://www.related.dk/related-insights/