Related has been approached to assist Lifeprint with PR activities related to the launch of their cool portable Bluetooth mini printer in the Nordic countries.
Lifeprint’s mini photo printer can print digital memories as analogue photos – and turn them into living videos, like you’ve seen in the Harry Potter movies. By using a special technology called Augmented Reality Hyperphotos™, Lifeprint makes it possible to print video memories from a holiday, birthday or Christmas party as images that can be hung on the wall or bulletin board – and at any time be relived via the free Lifeprint app. The printer only measures about 5×8 cm and is therefore easy to bring on the go – e.g. on the holiday, so you can send “magical” postcards to friends and family back home.
Related will handle the launch press release, the media pitching and the coordination of product reviews with selected Nordic media and influencers in Sweden, Denmark, Norway and Finland.