What if your destination, hotel or cruise line wasn’t just marketed – but became part of the story people choose to watch? Because that’s where brand building is heading. Audiences today don’t connect through short messages. They connect through stories they invest time in. TV series, documentaries, YouTube formats and podcasts are no longer just entertainment – they are where brands build trust, relevance and desire.
A new strategic focus at Related
At Related, we have made broadcast storytelling a strategic priority.
To support this, we’ve brought in dedicated expertise through Cirkeline Bechmann (journalist), while also investing in strong, ongoing relationships with:
- Production companies
- Streaming platforms
- Podcasters
- YouTube creators
Why does this matter?
Because the most valuable opportunities don’t appear in open briefs. They happen early – in conversations, development phases and behind the scenes. If you’re not part of that dialogue, you’re simply not part of the opportunity.
This is where brand storytelling changes
Audiences are no longer reached through short messages. They are engaged through stories.
Movies, TV series, documentaries, YouTube formats and podcasts – this is where brands build real connection, credibility and desire.
At the same time, the broadcast ecosystem has never been more complex.
But don’t worry – we’re here to make sense of it and guide you through it.
Three ways to work with broadcast storytelling
With our new subscription solution, you gain direct access to this ecosystem – without having to build it yourself.
We offer three subscription levels, designed to match different needs – from insight to active market positioning.
Our end-to-end approach supports you from idea to execution, ensuring your brand stories are brought to life on screen.
Explore each subscription and find the right fit for your needs here
Get in touch
You are also welcome to reach out to our Broadcast & Storytelling Executive, Cirkeline Bechmann, if you want to learn more about the initiative.
Cirkeline brings extensive experience in journalism and media production, including work on several TV series for TV 2, one of Denmark’s national broadcasters. With a background from the Danish School of Media and Journalism, she specialises in crafting stories that create lasting impact.
Contact her at cbe@related.dk
