As the Danish PR agency for Doro, Related has developed a successful Facebook community for Doro’s key audience; seniors.
Since 2006, Related has represented the senior mobile brand Doro on the Danish market, conducting all PR activities for Doro. This includes press activities, Facebook campaigns, development of brand alliances and media relations – including the coordination of product reviews and media competitions with tier 1 media.
One of the primary tasks in recent years has been to develop a well-functioning Facebook community for Doro’s key audience; seniors.
Using Facebook as the channel goes hand in hand with Doro’s vision of bringing modern technology to seniors, and throughout the years, the community has grown to be a successful platform for communication and dialogue with the brand’s end users.